Top 5 Books and Reference Apps in South Africa - Q1 2022

In the first quarter of 2022, the Books and Reference category in South Africa saw significant activity among the top 5 applications on a unified platform. According to Sensor Tower data, these apps showed varied trends in weekly downloads, active users, and revenue. Here’s a closer look at their performance:

King James Bible - Verse+Audio experienced a notable increase in weekly downloads, starting from approximately 30K downloads at the end of December and peaking at around 41K in mid-March. Weekly active users also showed consistent growth, rising from about 429K to 515K over the quarter. The revenue for this app was minimal, with a slight uptick to $4 in the last week of March.

The YouVersion Bible App + Audio maintained steady weekly downloads ranging between 11K and 16K throughout the quarter. Weekly active users saw fluctuations, starting at around 588K and peaking at 702K in late January, before settling at approximately 597K by the end of March.

Bible Offline-KJV Holy Bible showed a consistent increase in weekly downloads, starting from 4.6K at the end of December and reaching about 12.7K by the end of February. Active users also rose from nearly 59K to 88K over the same period, indicating growing engagement with the app.

Oxford Dictionary & Thesaurus saw moderate revenue, with peaks at $79 and $96 during the first two months. Weekly downloads varied, peaking at around 9.1K in late January before gradually decreasing to approximately 3.9K by the end of March. Active users followed a similar trend, starting at about 11K and reaching a high of 17K in late January, then declining to around 12K by the end of the quarter.

Finally, Google Play Books & Audiobooks demonstrated steady weekly downloads, fluctuating between 5.2K and 6.8K. Active users showed a slight downward trend, starting from around 1.09M and ending at approximately 1.06M by the end of March.

These insights provide a snapshot of the dynamic landscape in the Books and Reference category in South Africa during Q1 2022. For more detailed analytics and insights, visit Sensor Tower.